For the past decade, social media has been inextricably linked with the daily lives of many people. The expansion of social media platforms, primarily Instagram, TikTok, and YouTube, allowed for the emergence of social media influencers, or rather, a generation of girls on social media who attracted tens and hundreds of millions of subscribers.
The article looks critically at the impact that socialmediagirls have on modern society through their influence on beauty and consumer behavior, and then on mental health. Again, the role they continue to play in promoting diversity and inclusivity cannot go unnoticed.
The Rise of Social Media Girls
The girls of social media have created a phenomenon in today’s society. They are girls who, through means of social media, have been able to amass large followings based on the content they create, mostly on beauty, fashion, and lifestyle.
They all went their separate ways to build large followings, and most gained multi-millions in followers, the result of which is extreme influence. With their influencer power, they run advertisements for products, services, and causes, some of which have become really impactful in marketing today.
The Beauty Standard Impact of Socialmediagirls
However, the most significant impact that these girls of social media have brought about in modern society is influencing standards of beauty. They do share a lot of information-content-beauty or fashion, and they become major influences among young girls.
However, most beauty standards set by social media girls are unrealistic and unattainable. Most of them have undergone extensive plastic surgery, and often use photo editing software to enhance their appearance.
This has created a culture of body dissatisfaction wherein many young women feel the pressure to conform to unrealistic beauty standards. As a matter of fact, in a recent study, 70% of young women reported feeling pressure to look perfect on social media, while 60% reported feeling unhappy with their appearance.
The Impact of Social Media Girls on Consumer Behavior
Social media girls, in their own way, have been influencing consumer behavior. Many of them promote products and services to their followers, hence why they have become so vital in today’s marketing strategies.
According to a recent study, 71% of all consumers are most likely to buy products that come with a recommendation on social media. This is the reason why influencer marketing has gone up recently, with many brands linking up with social media girls to promote their products.
This has also created a culture of consumerism in which many young people feel obliged to keep up with the latest trends and products. In the recent study, 60% of the young people reported feeling pressured to buy things they do not need, while 50% reported feeling unhappy with their purchases.
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Social Media Girls and Their Effects on Mental Health
So-called social media girls can also have huge impacts, ranging from affecting mental health-the very issue that many of their content is based on-simply to being sources of inspiration among young and vulnerable minds.
On the other hand, curation and editing in itself have an adverse impact on mental health. Indeed, a recent study has found that 45% of youth reported that they feel anxious or depressed after using social media while 40% reported dissatisfaction with their lives.
Social Media Girls in Promoting Diversity and Inclusion
In modern society, despite all the negative impacts caused by social media girls, such girls have played their important role in promoting diversity and inclusivity.
Most social media girls use the platform to fight for body positivity, self-acceptance, and inclusivity. By sharing things that concern mental health, LGBTQ+ rights, and racial equality, they have become a significant source of inspiration for many youth.
A recent study showed that 60% of young people reported feeling more confident and self-assured after following social media girls who show diversity and inclusivity.
Summary
The impact that the socialmediagirls have upon modern society is really complex and multifaceted. While these individuals have had a significant impact on beauty standards, consumer behavior, and mental health, they have played a significant role in increasing diversity and inclusivity.
But most important in a society where social media continues to grow day by day, deeper in our lives, the effects and impact of social media girls remain key concerns that are well connected to society in current modernity. All have opportunities for building an online community that would generally be positive and supportive-by encouraging diversity and inclusivity and paying great attention to sensitivities possibly influencing how the audience gets negatively affected via social media.
